What I do

📝 User Research

I have experience conducting user interviews, mapping user journeys, creating personas and identifying JTBD.

🧑‍💻 UX/UI Design

From initial sketches to pixel perfect designs. I have experience designing for a wide range of digital platforms (mobile, tablet, web, TV, smart speaker, car).

💬 User Testing

To gather feedback and iterate on designs, I build high-fidelity prototypes for testing with real users - both online and in person.

🛠️ Design System

I create scalable, robust design systems in Figma, complete with documentation tailored to the needs of engineers and product teams.

Rayo plugin

Role

Design & Dev

Rayo plugin

A plugin designed to streamline my design team’s workflow to save time and effort. It fetches assets such as thumbnail images, station logos, content details directly from Bauer’s APIs, and dynamically updates Figma designs.

Read case study

Radio

schedule

Role

Product Pesign

Access schedule from the homepage.

Easy access

Intuitive station and date picker.

Stations and days

Never miss your favourite shows with Reminders.

Set reminder

Set reminder

Favourite station

Save episode

Follow show

About the episode

About the show

Report a problem

Check other local splits’ schedules.

Local stations

Listen to shows you missed.

Catch-up shows

Radio schedule

The Radio Schedule is one of our most requested features. It helps users easily find and listen to catch-up shows, which is their preferred way to navigate content.

Read case study

Rayo design

system

Role

Design System Lead

Figma variables

Implement variables in the Rayo Design System.

Design system refactor

Introduce new layout and guidelines.

Optimised components

Audit all components, and reduce variants with property and variable.

Rayo design system

Optimised Rayo design system by adopting Figma’s latest features. Re-built components with best practices to reduce human errors. Introduce new layouts and documentations for better management.

Read case study

Rayo Alexa Skill

Role

Product Design

Voice UX

Begin your journey with “Alexa, open Rayo”

Screen device

Navigate with screen devices.

Personalisation

Link Rayo and Amazon accounts for a personalised experience.

Rayo Alexa skill

As the first and only designer to join the Voice Connected Device team, where the product had been developed exclusively by product managers and engineers without dedicated design support. I was brought in to lay the design foundation, and to enhance the UX of the Rayo skill on Alexa smart speakers.

Read case study

Multi-brand design system

Role

Design Lead

Figma swap library

A white labeled design system that support 50+ design files with different branding.

Multi-brand design system

Refactored the design system to leverage Figma’s native swap library feature, enhancing stability when switching between our clients’ themes.

Read case study

©️ Alex Chiu 2025

alex@mchiu.co.uk

What I do

🧑‍💻 UX/UI Design

From initial sketches to pixel perfect designs. I have experience designing for a wide range of digital platforms (mobile, tablet, web, TV, smart speaker, car).

💬 User Testing

To gather feedback and iterate on designs, I build high-fidelity prototypes for testing with real users - both online and in person.

📝 User Research

I have experience conducting user interviews, mapping user journeys, creating personas and identifying JTBD.

🛠️ Design System

I create scalable, robust design systems in Figma, complete with documentation tailored to the needs of engineers and product teams.

Rayo plugin

Role

Design & Dev

Rayo plugin

A plugin designed to streamline my design team’s workflow to save time and effort. It fetches assets such as thumbnail images, station logos, content details directly from Bauer’s APIs, and dynamically updates Figma designs.

Read case study

Radio schedule

Role

Product Pesign

Access schedule from the homepage.

Easy access

Intuitive station and date picker.

Stations and days

Never miss your favourite shows with Reminders.

Set reminder

Set reminder

Favourite station

Save episode

Follow show

About the episode

About the show

Report a problem

Check other local splits’ schedules.

Local stations

Listen to shows you missed.

Catch-up shows

Radio schedule

The Radio Schedule is one of our most requested features. It helps users easily find and listen to catch-up shows, which is their preferred way to navigate content.

Read case study

Rayo design system

Role

Design System Lead

Figma variables

Implement variables in the Rayo Design System.

Design system refactor

Introduce new layout and guidelines.

Optimised components

Audit all components, and reduce variants with property and variable.

Rayo design system

Optimised Rayo design system by adopting Figma’s latest features. Re-built components with best practices to reduce human errors. Introduce new layouts and documentations for better management.

Read case study

Rayo Alexa skill

Role

Product Design

Voice UX

Begin your journey with

“Alexa, open Rayo”

Screen device

Navigate with screen devices.

Personalisation

Link Rayo and Amazon accounts for a personalised experience.

Rayo Alexa skill

As the first and only designer to join the Voice Connected Device team, where the product had been developed exclusively by product managers and engineers without dedicated design support. I was brought in to lay the design foundation, and to enhance the UX of the Rayo skill on Alexa smart speakers.

Read case study

Multi-brand design system

Role

Design Lead

Figma swap library

A white labeled design system that support 50+ design files with different branding.

Multi-brand design system

Refactored the design system to leverage Figma’s native swap library feature, enhancing stability when switching between our clients’ themes.

Read case study

©️ Alex Chiu 2025

alex@mchiu.co.uk

What I do

Rayo plugin

Role

Design & Dev

Radio schedule

Role

Product Pesign

Access schedule from the homepage.

Easy access

Intuitive station and date picker.

Stations and days

Never miss your favourite shows with Reminders.

Set reminder

Set reminder

Favourite station

Save episode

Follow show

About the episode

About the show

Report a problem

Listen to shows you missed.

Catch-up shows

Check other local splits’ schedules.

Local stations

Rayo design system

Role

Design System Lead

Figma variables

Implement variables in the Rayo Design System.

Design system refactor

Introduce new layout and guidelines.

Optimised components

Audit all components, and reduce variants with property and variable.

Rayo Alexa skill

Role

Product Design

Screen device

Navigate with screen devices.

Personalisation

Link Rayo and Amazon accounts for a personalised experience.

Voice UX

Begin your journey with

“Alexa, open Rayo”

Multi-brand design system

Role

Design Lead

Figma swap library

A white labeled design system that support 50+ design files with different branding.

©️ Alex Chiu 2025

alex@mchiu.co.uk