What I do
📝 User Research
I have experience conducting user interviews, mapping user journeys, creating personas and identifying JTBD.
🧑💻 UX/UI Design
From initial sketches to pixel perfect designs. I have experience designing for a wide range of digital platforms (mobile, tablet, web, TV, smart speaker, car).
💬 User Testing
To gather feedback and iterate on designs, I build high-fidelity prototypes for testing with real users - both online and in person.
🛠️ Design System
I create scalable, robust design systems in Figma, complete with documentation tailored to the needs of engineers and product teams.
Rayo plugin
Role
Design & Dev
Rayo plugin
A plugin designed to streamline my design team’s workflow to save time and effort. It fetches assets such as thumbnail images, station logos, content details directly from Bauer’s APIs, and dynamically updates Figma designs.
Read case study
Radio
schedule
Role
Product Pesign
Access schedule from the homepage.
Easy access
Intuitive station and date picker.
Stations and days
Never miss your favourite shows with Reminders.
Set reminder
Set reminder
Favourite station
Save episode
Follow show
About the episode
About the show
Report a problem
Check other local splits’ schedules.
Local stations
Listen to shows you missed.
Catch-up shows
Radio schedule
The Radio Schedule is one of our most requested features. It helps users easily find and listen to catch-up shows, which is their preferred way to navigate content.
Read case study
Rayo design
system
Role
Design System Lead
Figma variables
Implement variables in the Rayo Design System.
Design system refactor
Introduce new layout and guidelines.
Optimised components
Audit all components, and reduce variants with property and variable.
Rayo design system
Optimised Rayo design system by adopting Figma’s latest features. Re-built components with best practices to reduce human errors. Introduce new layouts and documentations for better management.
Read case study
Rayo Alexa Skill
Role
Product Design
Voice UX
Begin your journey with “Alexa, open Rayo”
Screen device
Navigate with screen devices.
Personalisation
Link Rayo and Amazon accounts for a personalised experience.
Rayo Alexa skill
As the first and only designer to join the Voice Connected Device team, where the product had been developed exclusively by product managers and engineers without dedicated design support. I was brought in to lay the design foundation, and to enhance the UX of the Rayo skill on Alexa smart speakers.
Read case study
Multi-brand design system
Role
Design Lead
Figma swap library
A white labeled design system that support 50+ design files with different branding.
Multi-brand design system
Refactored the design system to leverage Figma’s native swap library feature, enhancing stability when switching between our clients’ themes.
Read case study
©️ Alex Chiu 2025
alex@mchiu.co.uk
What I do
🧑💻 UX/UI Design
From initial sketches to pixel perfect designs. I have experience designing for a wide range of digital platforms (mobile, tablet, web, TV, smart speaker, car).
💬 User Testing
To gather feedback and iterate on designs, I build high-fidelity prototypes for testing with real users - both online and in person.
📝 User Research
I have experience conducting user interviews, mapping user journeys, creating personas and identifying JTBD.
🛠️ Design System
I create scalable, robust design systems in Figma, complete with documentation tailored to the needs of engineers and product teams.
Rayo plugin
Role
Design & Dev
Rayo plugin
A plugin designed to streamline my design team’s workflow to save time and effort. It fetches assets such as thumbnail images, station logos, content details directly from Bauer’s APIs, and dynamically updates Figma designs.
Read case study
Radio schedule
Role
Product Pesign
Access schedule from the homepage.
Easy access
Intuitive station and date picker.
Stations and days
Never miss your favourite shows with Reminders.
Set reminder
Set reminder
Favourite station
Save episode
Follow show
About the episode
About the show
Report a problem
Check other local splits’ schedules.
Local stations
Listen to shows you missed.
Catch-up shows
Radio schedule
The Radio Schedule is one of our most requested features. It helps users easily find and listen to catch-up shows, which is their preferred way to navigate content.
Read case study
Rayo design system
Role
Design System Lead
Figma variables
Implement variables in the Rayo Design System.
Design system refactor
Introduce new layout and guidelines.
Optimised components
Audit all components, and reduce variants with property and variable.
Rayo design system
Optimised Rayo design system by adopting Figma’s latest features. Re-built components with best practices to reduce human errors. Introduce new layouts and documentations for better management.
Read case study
Rayo Alexa skill
Role
Product Design
Voice UX
Begin your journey with
“Alexa, open Rayo”
Screen device
Navigate with screen devices.
Personalisation
Link Rayo and Amazon accounts for a personalised experience.
Rayo Alexa skill
As the first and only designer to join the Voice Connected Device team, where the product had been developed exclusively by product managers and engineers without dedicated design support. I was brought in to lay the design foundation, and to enhance the UX of the Rayo skill on Alexa smart speakers.
Read case study
Multi-brand design system
Role
Design Lead
Figma swap library
A white labeled design system that support 50+ design files with different branding.
Multi-brand design system
Refactored the design system to leverage Figma’s native swap library feature, enhancing stability when switching between our clients’ themes.
Read case study
©️ Alex Chiu 2025
alex@mchiu.co.uk
What I do
Rayo plugin
Role
Design & Dev
Radio schedule
Role
Product Pesign
Access schedule from the homepage.
Easy access
Intuitive station and date picker.
Stations and days
Never miss your favourite shows with Reminders.
Set reminder
Set reminder
Favourite station
Save episode
Follow show
About the episode
About the show
Report a problem
Listen to shows you missed.
Catch-up shows
Check other local splits’ schedules.
Local stations
Rayo design system
Role
Design System Lead
Figma variables
Implement variables in the Rayo Design System.
Design system refactor
Introduce new layout and guidelines.
Optimised components
Audit all components, and reduce variants with property and variable.
Rayo Alexa skill
Role
Product Design
Screen device
Navigate with screen devices.
Personalisation
Link Rayo and Amazon accounts for a personalised experience.
Voice UX
Begin your journey with
“Alexa, open Rayo”
Multi-brand design system
Role
Design Lead
Figma swap library
A white labeled design system that support 50+ design files with different branding.
©️ Alex Chiu 2025
alex@mchiu.co.uk