I didn't use AI to build a design system. I built a design system that AI can use.
A design system structured for AI agents — 468 tokens, four autonomous workflows, and Figma MCP integration.
Alex Chiu — Senior Product Designer
Portfolio of Alex Chiu, a Senior Product Designer based in London. Currently at Bauer Media Group, contributing to Rayo. Focus areas: design systems, agentic AI workflows, and user research that reshapes product direction.
Contact: alex@mchiu.co.uk · LinkedIn
Case studies
Refactoring the Rayo Design System for Scalability & Consistency
Restructuring the Rayo design system to scale across brands with consistent tokens, components, and patterns.
Brand Switching in Seconds: Scaling a White-Label Design System
Building a white-label design system at Simplestream that enables brand switching in seconds.
Streamlining the Design Process & Improving Efficiency at Scale
Custom Figma plugins that streamlined design workflows and improved team efficiency at scale.
Bringing Design to a Team That Had Never Had a Designer
Introducing design practice to Alexa — a team that had shipped without a dedicated designer.
Challenging the Brief: From Station Pages to Schedule
Pushing back on the original brief for standalone station pages in favour of schedule-led discovery, grounded in user research.
Your layers are the prompt. Make sure they're worth reading.
Layer Lint — a Figma plugin that lints layer naming so AI design tools receive cleaner prompts.